Oct 2011 - present

Head of Social Media

Responsible for creating and implementing the social media vision and strategy across an Enterprise of over 55,000 associates. Develop and implement integrated digital marketing strategies and campaigns to connect and integrate Humana’s products and services by building our Brand and enhancing our marketplace positioning. Accountable for standing-up, scaling and enabling social media across the organization, in addition to maturing our social and digital marketing strategies.

• Operate at both a strategic and tactical level to create innovative, scalable and integrated digital and social media marketing campaigns that increase Brand awareness, engagement, servicing and purchase intent.
• Strategically build and manage a distributed social media team responsible for execution of social and integrated marketing across 55,000 associates.
• Responsible for our Enterprise Social Network, Buzz, which has achieved over 40,000 registered associates since its inception. Has been noted in: ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, CiteWorld and Mashable.
• Directly responsible for managing the Enterprise road map and a multi-million dollar digital marketing budget.
• Tracking and monitoring of social initiatives through reporting of operational metrics, growth, and conversions through attribution modeling.

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Sept 2011 - present

Entrepreneur

Sellyhoo Mobile App - Founder / CEO | Founded: 2014

• Sellyhoo mobile app - the easiest way to locally sell, discover and buy... all from the palm of your hand. Sell an item in under 60 seconds! Selling made simple.

• An online lifestyle magazine featuring the latest in technology, fashion, food, art, design, trends, style, travel, photography and entertainment for today's trendsetters. Created a geographic reach of over 6 continents, 175 countries, and 9,700+ cities around the globe via social media strategies.

• Discover Louisville is the city's premier online magazine rack. We collect and syndicate the latest headlines and stories from Louisville's best sites and blogs. Our goal is to bring you the best Louisville related content from around the web to enhance your online experience by bringing you content from sites you already regularly visit, in addition to DISCOVERING sources that you never knew existed.

• My-Quotes.NET is a community where we hope to inspire, motivate and encourage one another… one day at a time. Whether you need that added push to accomplish a task or feeling a little down and need a pick-me-up, quotes are a great way to inspire and motivate you to live a happier life.

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Jul 2011 - Oct 2011

Digital Marketing Strategist

Responsible for socializing and championing the Humana Social Media strategy across the enterprise. As a social media and digital marketing strategist, I also work closely with our business partners and corporate / government relations teams to implement integrated marketing strategies that support and build our Brand.

• Responsible for creating an Enterprise social media strategy and framework, while working with cross functional teams to implement and execute integrated Brand marketing strategies and campaigns.
• Act as a liaison between business segments and the marketing department, working collaboratively with business leaders to identify business and Brand building opportunities.
• Work with key stakeholders to identify, analyze, prioritize and launch new, differentiated social media and integrated marketing initiatives to achieve business objectives.

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Nov 2009 - Jun 2011

Global Sourcing Project Manager

Responsible for creating and implementing the social media vision and strategy across an Enterprise of over 55,000 associates. Develop and implement integrated digital marketing strategies and campaigns to connect and integrate Humana’s products and services by building our Brand and enhancing our marketplace positioning. Accountable for standing-up, scaling and enabling social media across the organization, in addition to maturing our social and digital marketing strategies.

• Operate at both a strategic and tactical level to create innovative, scalable and integrated digital and social media marketing campaigns that increase Brand awareness, engagement, servicing and purchase intent.
• Strategically build and manage a distributed social media team responsible for execution of social and integrated marketing across 55,000 associates.
• Responsible for our Enterprise Social Network, Buzz, which has achieved over 40,000 registered associates since its inception. Has been noted in: ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, CiteWorld and Mashable.
• Directly responsible for managing the Enterprise road map and a multi-million dollar digital marketing budget.
• Tracking and monitoring of social initiatives through reporting of operational metrics, growth, and conversions through attribution modeling.

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Mar 2008 - Nov 2009

Technology Consultant

Establish Humana’s strategic direction for the utilization of technology within Human Resources in addition to managing internal clients and providing project management, business analysis, implementation, and support of all HR applications.

• Provided best practices and consultation regarding the utilization of technology within the various functions of HR through actively researching and staying abreast of industry news and trends.
• Early adopter of emerging technologies within the organization and helped lead the grassroots effort by facilitating the department’s use of SharePoint as a low-cost technology. Created the department’s initial collaboration site and served as the primary go-to person regarding guidance on social media.
• Started an internal blog focusing on associate engagement, perfect service and thought leadership that has been showcased as a featured blog by Humana’s Enterprise SharePoint group.
• Led strategic HR projects as an active participant in all phases of the project life cycle to include discovery of project vision & scope, project prioritization, budgeting, initiation, contractual negotiations, SOW, SLA definition & negotiation, activity planning, issue tracking, implementation, and project close-out.

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Oct 2006 - Mar 2008

Client Service Manager / Account Executive

Manage ongoing client service delivery and oversee all strategic and tactical aspects of the client relationship. Serve as primary client advocate and liaison with all operational units. Oversee and manage day-to-day deliverables, new client/product implementations, system release management, and ongoing client retention. Managed clients with FSA, LFSA, HSA, COBRA, Commuter, & Debit Card products.

• Within 6 months, increased overall responsibility by embracing three key organizational projects and increased overall revenue responsibility from $1.2 million to over $2.5 million.
• Simultaneously managed and supported 2 new client implementations and open enrollment for 6 clients during the first two months of joining the team.
• Awarded the Spending Account Management “STAR” award within 5 months of hire for consistently delivering excellent results with the participant's/client's satisfaction in mind.
• Increased total revenue by $400,000 through efficiently managing the client relationship, up-selling and inciting new product offerings within the first 8 months.

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April 2005 - Oct 2006

Quality Assurance Analyst

Wrote, revised and verified quality procedures and test plans to ensure continuous improvement across the entire Federal Government team, accounting for over 200,000 participants.

• Employed Six Sigma methodologies in evaluating global system enhancements, analyzing data, and evaluating technical processes to establish quality control procedures through metrics and root-cause analysis.
• Trained team members, implemented quality strategies, and identified and developed quality initiatives to improve work processes.
• Achieved a sustained 20% decrease in overall defects by creating and introducing a process documentation and quality assurance manual.
• Led system development efforts including business requirement definition, design, testing, support, and documentation using standard methodologies and tools.

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Sept 2004 - Apr 2005

Implementation Analyst

Developed technical specifications for design/implementation and completed requests and enhancements based on client-specific requirements. Analyzed problems and developed solutions using structured system analysis methodologies. Responsible for the planning, coordination and execution of detailed implementation plans to ensure business readiness.

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May 2003 - Sept 2004

Technical Consultant

Provided technical support for flexible spending accounts to government clients, including the CIA, NSA, U.S. Senate, and National Finance Center. Managed billing, error resolution, and payments for 35,000 participants, and accountable for $2.9 million in funds per bi-weekly pay period.

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2001 - 2003

Purchasing Agent

Worked extensively with engineers and suppliers to beat current or expected prices on stamped metal parts through e-Bid, e-RFQ, and negotiations. Met program deadlines, managed supplier load/capacity, and served as liaison among program managers, engineers, and buyers.

• Achieved cost reduction via automation and E-auction while aiding in the development of global market opportunities in Asia.
• Negotiated savings for various programs on numerous parts by leveraging incumbent or through initial placement of parts for NPI (new product introduction) programs. Also supported Metals, Lighting, and Consumer Products teams.

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2008

Integrative MBA

1999 - 2003

Computer Information Systems, minor Business Administration

• Study Abroad in Ireland - Focus on History of Ireland
• Rated in US News and World Report as a Top Regional University in the South
• Bachelor of Science in C.I.S. Computer Information Systems with a minor in Business Administration

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