Lewis Bertolucci

Social Media. Digital Marketing. Strategy

A Little About Me

Welcome, glad you stopped by. Here's a bit about me...

About Lewis Bertolucci
I’m a results-oriented business professional with over 10+ years of experience in a highly regulated and dynamic healthcare industry. As Head of Social Media for Fortune 75, Humana Inc., I was able to harness my passion and iMBA in entrepreneurship to build a scalable social media program from the ground up.

My background and roles has spanned account management, digital marketing, strategy, project management, technology enablement and being an entrepreneur.

I’m fortunate to be granted the opportunity to speak at a variety of the world’s top agencies and conferences: Social Media Explorer, SocialMedia.org, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications, Social Media Success Summit and a variety of other industry events.

I love the outdoors, music, sports, a good bourbon, scotch or craft beer, great food, quotes, travel and learning something new each day. My passion has always been around creation, digital and tech… in every shape, size and form.

My Resume

Where I've been, what I do and what I've done... find out more below.

work experience

2011 - present

Head of Social Media | Humana Digital Center of Excellence @ Humana

Oct 2011 - present

Head of Social Media

Responsible for creating, championing and socializing the social media marketing strategy across an Enterprise of over 55,000 associates. Develop and implement digital strategies to connect and integrate Humana’s products and services into social platforms, aligning with our brand positioning, business and digital objectives. Accountable for standing-up, scaling and implementing social media across the organization, in addition to evolving our social strategy to becoming a social business.

  • Operate at both a strategic and tactical level to create innovative, scalable, integrated and efficient digital and social media marketing campaigns that increase awareness, engagement, servicing and purchase intent.
  • Responsible for creating the organizational structure of the social media team. Strategically manage and develop a social media team responsible for efficient execution of social media across over 55,000 associates.
  • Responsible for our Enterprise Social Network, BUZZ, which has achieved over 37,000 registered associates since its inception. Has been noted in: ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, CiteWorld and Mashable.
  • Directly responsible for managing the Enterprise road map and a multi-million dollar digital marketing budget as it relates to internal and external social media deployment.
  • Tracking and monitoring of social initiatives through reporting of operational metrics, growth, and conversions through attribution modeling.

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Social Media Strategist | Chief Innovation and Marketing Office @ Humana

Jul 2011 - Oct 2011

Social Media Strategist

Responsible for socializing and championing the Humana Social Media strategy across the enterprise. As a social media strategist, I also work closely with our business partners and corporate / government relations teams to implement social media tactics and strategies.

  • Responsible for creating an Enterprise social media strategy and framework, while working with cross functional teams to implement and execute based on business outcomes.
  • Act as a liaison between business segments and the marketing department, working collaboratively with business leaders to identify business opportunities.
  • Work with key stakeholders to identify, analyze, prioritize and launch new, differentiated social media initiatives to achieve business objectives.

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2009 - 2011

Global Sourcing Project Manager | Strategic Consultancy @ Humana

Nov 2009 - Jun 2011

Global Sourcing Project Manager

We are dedicated resources providing objective strategic direction and project expertise assisting our customers as they plan, prioritize, and implement initiatives in achieving Humana's business objectives.

  • Provided project management for some of the company’s top strategic projects by effectively leveraging available resources to accomplish each project’s unique objectives.
  • Managed and executed multiple sourcing projects that leveraged global vendors to offset and save administrative costs, resulting in a run-rate savings of over $2.1 million dollars.
  • Served as a project manager on a strategic partnership project between Humana and Wal-mart by successfully leading over 40 direct stakeholders through the project life cycle and ramping-up over 600 agents across two sites in a very tight time-frame.
  • Actively participated in Humana’s Strategic Consultancy Big Ideas Challenge. One suggested idea is currently being implemented at Humana and another was presented as a viable idea to Humana’s Engagement Advisory Committee.
  • Invited to join the group “Buzz Brokers” to share best and worst practices on Humana’s internal social collaboration site of over 10,000 users and was awarded the Buzz “Movers and Shakers” award by his peers for consistently posting messages that provoke active discussion on Buzz and a variety of interesting topics.

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2011 - present


Sept 2011 - present


LimeWedge.net | Founded: 2008 - Relaunched September 2010

  • An online lifestyle magazine featuring the latest in technology, fashion, food, art, design, trends, style, travel, photography and entertainment for today's trendsetters. Created a geographic reach of over 6 continents, 175 countries, and 9,700+ cities around the globe via social media strategies.
Discover Louisville | Founded: January 2012
  • Discover Louisville is the city's premier online magazine rack. We collect and syndicate the latest headlines and stories from Louisville's best sites and blogs. Our goal is to bring you the best Louisville related content from around the web to enhance your online experience by bringing you content from sites you already regularly visit, in addition to DISCOVERING sources that you never knew existed.
My-Quotes.NET | Founded July 2012
  • My-Quotes.NET is a community where we hope to inspire, motivate and encourage one another… one day at a time. Whether you need that added push to accomplish a task or feeling a little down and need a pick-me-up, quotes are a great way to inspire and motivate you to live a happier life.

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2008 - 2009

Technology Consultant – HR Solutions @ Humana

Mar 2008 - Nov 2009

Technology Consultant

Establish Humana’s strategic direction for the utilization of technology within Human Resources in addition to managing internal clients and providing project management, business analysis, implementation, and support of all HR applications.

  • Provided best practices and consultation regarding the utilization of technology within the various functions of HR through actively researching and staying abreast of industry news and trends.
  • Early adopter of emerging technologies within the organization and helped lead the grassroots effort by facilitating the department’s use of SharePoint as a low-cost technology. Created the department’s initial collaboration site and served as the primary go-to person regarding guidance on social media.
  • Started an internal blog focusing on associate engagement, perfect service and thought leadership that has been showcased as a featured blog by Humana’s Enterprise SharePoint group.
  • Led strategic HR projects as an active participant in all phases of the project life cycle to include discovery of project vision & scope, project prioritization, budgeting, initiation, contractual negotiations, SOW, SLA definition & negotiation, activity planning, issue tracking, implementation, and project close-out.

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2006 - 2008

Client Service Manager / Account Executive @ SHPS / ADP

Oct 2006 - Mar 2008

Client Service Manager / Account Executive

Manage ongoing client service delivery and oversee all strategic and tactical aspects of the client relationship. Serve as primary client advocate and liaison with all operational units. Oversee and manage day-to-day deliverables, new client/product implementations, system release management, and ongoing client retention. Managed clients with FSA, LFSA, HSA, COBRA, Commuter, & Debit Card products.

  • Within 6 months, increased overall responsibility by embracing three key organizational projects and increased overall revenue responsibility from $1.2 million to over $2.5 million.
  • Simultaneously managed and supported 2 new client implementations and open enrollment for 6 clients with revenue exceeding $750,000 during the first two months of joining the team.
  • Awarded the Spending Account Management “STAR” award within 5 months of hire for consistently delivering excellent results with the participant's/client's satisfaction in mind.
  • Increased total revenue by $400,000 through efficiently managing the client relationship and up-selling and inciting new product offerings.

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2005 - 2006

Quality Assurance Analyst @ SHPS / ADP

April 2005 - Oct 2006

Quality Assurance Analyst

Wrote, revised and verified quality procedures and test plans to ensure continuous improvement across the entire Federal Government team, accounting for over 200,000 participants.

  • Employed Six Sigma methodologies in evaluating global system enhancements, analyzing data, and evaluating technical processes to establish quality control procedures through metrics and root-cause analysis.
  • Trained team members, implemented quality strategies, and identified and developed quality initiatives to improve work processes.
  • Achieved a sustained 20% decrease in overall defects by creating and introducing a process documentation and quality assurance manual.
  • Led system development efforts including business requirement definition, design, testing, support, and documentation using standard methodologies and tools.

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2004 - 2005

Implementation Analyst @ SHPS / ADP

Sept 2004 - Apr 2005

Implementation Analyst

Developed technical specifications for design/implementation and completed requests and enhancements based on client-specific requirements. Analyzed problems and developed solutions using structured system analysis methodologies. Responsible for the planning, coordination and execution of detailed implementation plans to ensure business readiness.

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2003 - 2004

Technical Consultant @ SHPS / ADP

May 2003 - Sept 2004

Technical Consultant

Provided technical support for flexible spending accounts to government clients, including the CIA, NSA, U.S. Senate, and National Finance Center. Managed billing, error resolution, and payments for 35,000 participants, and accountable for $2.9 million in funds per bi-weekly pay period.

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2001 - 2003

Purchasing Agent @ GE

2001 - 2003

Purchasing Agent

Worked extensively with engineers and suppliers to beat current or expected prices on stamped metal parts through e-Bid, e-RFQ, and negotiations. Met program deadlines, managed supplier load/capacity, and served as liaison among program managers, engineers, and buyers.

  • Achieved cost reduction via automation and E-auction while aiding in the development of global market opportunities in Asia.
  • Negotiated savings for various programs on numerous parts by leveraging incumbent or through initial placement of parts for NPI (new product introduction) programs. Also supported Metals, Lighting, and Consumer Products teams.

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2010 - 2013

Technology Writer @ Louisville.com

Sept 2010 - Jan 2013

Technology Writer

Louisville.com has been providing local content to an online audience since 1996. Over time, Louisville.com has evolved into a dominant destination site. While the “dot com bubble burst” forced many online companies out of business, premium city domains such as Louisville.com not only weathered the storm, but thrived.

  • Tech geek that specializes in hyper-local tech articles ranging from mobile to emerging technologies with focus on how these advancements are being utilized in the great city of Louisville. Contributed the most read article of the year, in addition to producing the top read article in December 2010, January 2011, February 2011, and one of the most read articles in 2011.

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2010 - 2011

Fashion Writer @ Insider Louisville

Sept 2010 - Jan 2011

Fashion Writer

InsiderLouisville is the future of information delivery in the iPad age — aggressive community journalism in the public interest, delivered instantly via an Internet-based, multi-media platform.

  • Approached to join the new start-up, providing guidance and engaging content on the latest in fashion news and trends with a hyper-local focus on the city of Louisville.

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Education experience


iMBA @ University of Louisville


Integrative MBA

  • Top 10 Entrepreneurial College, Entrepreneur/Princeton Review, two consecutive years
  • Master of Business Administration, focus on Entrepreneurship

1999 - 2003

Computer Information Systems @ Bellarmine University

1999 - 2003

Computer Information Systems, minor Business Administration

  • Study Abroad in Ireland - Focus on History of Ireland
  • Rated in US News and World Report as a Top Regional University in the South
  • Bachelor of Science in C.I.S. Computer Information Systems with a minor in Business Administration

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Skills | What I'm Good At

  • Social and New Media 95%
  • Digital Marketing 90%
  • Strategy 90%
  • New Business Development 85%
  • Account Management / Sales 90%
  • Entrepreneurship 70%

Contact Me


  • lewis.bertolucci [at] gmail [dot] com

  • Chicago, IL



"In three words I can sum up everything I've learned about life: it goes on."

~Robert Frost