Welcome, glad you stopped by. Here's a bit about me...
Highly motivated top performer with a track record in business and relationship development, digital marketing strategy, building sustainable enterprise programs, leadership and agency / vendor management.
Proficient in relationship building while serving as a trusted social and digital marketing authority. Areas of practice: social, mobile, web, email, SEO/SEM, video, analytics, attribution modeling, marketing, paid/earned/owned media and Brand.
• 11+ years experience in a highly regulated and dynamic healthcare industry
• 8+ years experience in digital and online
• Creating buy-in by presenting and influencing C-Suite and senior leadership
• F100 experience in building nationally recognized programs from scratch
• Strong communication and relationship building skills
• Skilled at strategy development and integrated campaign execution
• Entrepreneur in digital/online and mobile
I have spoken at renown digital and social media events, including Social Media Explorer, Social Media Marketing World, Idea Festival, PR Daily / Ragan Communications and Social Media Success Summit.
Contributing author of “How Companies Succeed in Social Business” with work recognition and mentions in SocialMedia.org, ReadWrite, Altimeter Group, Forrester, Gartner, TechTarget, IDC, Ragan Communications, CiteWorld and Mashable.
digital marketing, social media, strategy, leadership, account management, brand strategy, business development, consumer experience, content marketing, relationship building, SEO, SEM, leadership, management, innovation, mobile, multi-channel marketing, marketing measurement and analytics, client management (lead generation, acquisition, retention), new media
I love the outdoors, music, sports, a good bourbon, scotch or craft beer, great food, quotes, travel and learning something new each day. My passion has always been around creation, digital and tech… in every shape, size and form.
Where I've been, what I do and what I've done... find out more below.
Oct 2011 - present
Responsible for creating and implementing the social media vision and strategy across an Enterprise of over 55,000 associates. Develop and implement integrated digital marketing strategies and campaigns to connect and integrate Humana’s products and services by building our Brand and enhancing our marketplace positioning. Accountable for standing-up, scaling and enabling social media across the organization, in addition to maturing our social and digital marketing strategies.
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Jul 2011 - Oct 2011
Responsible for socializing and championing the Humana Social Media strategy across the enterprise. As a social media and digital marketing strategist, I also work closely with our business partners and corporate / government relations teams to implement integrated marketing strategies that support and build our Brand.
Sept 2011 - present
Sellit Mobile App - Founder / CEO | Founded: 2014
Nov 2009 - Jun 2011
Mar 2008 - Nov 2009
Establish Humana’s strategic direction for the utilization of technology within Human Resources in addition to managing internal clients and providing project management, business analysis, implementation, and support of all HR applications.
Oct 2006 - Mar 2008
Manage ongoing client service delivery and oversee all strategic and tactical aspects of the client relationship. Serve as primary client advocate and liaison with all operational units. Oversee and manage day-to-day deliverables, new client/product implementations, system release management, and ongoing client retention. Managed clients with FSA, LFSA, HSA, COBRA, Commuter, & Debit Card products.
April 2005 - Oct 2006
Wrote, revised and verified quality procedures and test plans to ensure continuous improvement across the entire Federal Government team, accounting for over 200,000 participants.
Sept 2004 - Apr 2005
Developed technical specifications for design/implementation and completed requests and enhancements based on client-specific requirements. Analyzed problems and developed solutions using structured system analysis methodologies. Responsible for the planning, coordination and execution of detailed implementation plans to ensure business readiness.
May 2003 - Sept 2004
Provided technical support for flexible spending accounts to government clients, including the CIA, NSA, U.S. Senate, and National Finance Center. Managed billing, error resolution, and payments for 35,000 participants, and accountable for $2.9 million in funds per bi-weekly pay period.
2001 - 2003
Worked extensively with engineers and suppliers to beat current or expected prices on stamped metal parts through e-Bid, e-RFQ, and negotiations. Met program deadlines, managed supplier load/capacity, and served as liaison among program managers, engineers, and buyers.
Sept 2010 - Jan 2013
Louisville.com has been providing local content to an online audience since 1996. Over time, Louisville.com has evolved into a dominant destination site. While the “dot com bubble burst” forced many online companies out of business, premium city domains such as Louisville.com not only weathered the storm, but thrived.
Sept 2010 - Jan 2011
InsiderLouisville is the future of information delivery in the iPad age — aggressive community journalism in the public interest, delivered instantly via an Internet-based, multi-media platform.
1999 - 2003
lewis.bertolucci [at] gmail [dot] com