A smiling individual, Lewis Bertolucci, with a short hairstyle, wearing a light beige t-shirt, standing against a neutral gray background. The image exudes a friendly and approachable vibe, suitable for a personal website or professional profile.

I’m Lewis, a bold thinker and disciplined doer,

turning ideas into impactful realities.

My passion lies in achieving ambitious goals through strategy and disciplined execution. From transforming ideas into results to sharing my journey, I help others navigate challenges, embrace innovation, and unlock their full potential.

Experience
Present
Founder & Digital Innovation Strategist
Adattero LLC | Louisville, KY | Remote
2022 - 2024
VP, Marketing, Innovation & Practice Leader
Growth Marketing Agency | Louisville, KY
2020 - 2022
Head of Digital Product, Innovation & Strategic Partnerships
Allstate | Allstate Identity Protection | Chcago, IL
2018 - 2020
Director of Digital Strategy & Solutions
Blue Cross Blue Shield Association | Chicago, IL
2017 - 2018
Digital Strategy, Product & Marketing Leader
Humana Pharmacy & PBM | Chicago, IL
2017 - 2018
Head of Social Media & Digital Product Marketing
Humana Digital Center of Excellence | Louisville, KY
2001 - 2008
Client Services Leadership & Technical Operations (ADP) & <br> Global Supply Chain (General Electric)</br>
Additional Experience
Education
altMBA
Akimbo | Remote
  • Seth Godin's intensive leadership accelerator
  • 4-week program with 13 shipped projects
  • Alumni from Nike, Google, Microsoft & Fortune 500s
MBA, Entrepreneurship & Innovation
University of Louisville | Louisville, KY
  • Top 10 College for Entrepreneurs (Princeton Review)
  • #13 Entrepreneurship MBA Nationally (Eduniversal)
CIS (Computer Information Systems), minor Business Administration
Bellarmine University | Louisville, KY
  • #1 Private College in Kentucky
  • Top Southern University (U.S. News & Princeton Review)
A 3D rendering of multiple copies of a book titled 'How Companies Succeed in Social Business' by Shawn Santos. The book has a white cover featuring a circular design made up of tiny human figures. The subtitle reads 'Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands'. The books are stacked at an angle, showing both the spine and cover of the topmost book.

Recognition & Press Features

selected coverage and industry acknowledgments

Recommendations

but don't just take my word for it...

Utkarsh Patel Chief Digital & Marketing Officer

Lewis leads by execution. He has a rare vision of seeing where the needs of his team can help the business and effortlessly guides his team to proactively define a strategy and approach for work. His work is consistently delivered with quantifiable measures and success criteria clearly laid out. He is someone that I wish I have the opportunity to work with again or, better yet, hire again.

Wendy Dowd Chief Human Resource Officer | Chief Experience Officer | Healthcare Executive

Lewis is a strategic leader with deep knowledge of Digital Technologies. He excels as both a collaborator and systems thinker. His incredible talent makes him someone most would want on their team. He consistently demonstrates exceptional leadership abilities in managing both teams and individuals.

Jeff Ross Author of "Next Step Devotions" | Online Community Management Consultant

As a manager, he is exactly what I and others on the team wanted and needed: someone to guide us, challenge us, encourage us, and support us. He is a servant leader with a heart of gold who instills confidence, trust and loyalty. He is able to get the most from his people while at work and still have fun with them outside of work. I could never ask for a better leader or a more trustworthy confidante.

Kent Rausch Product Management & Innovation Executive | Thought Leader

Lewis is detail oriented and willing to go the extra step to get tasks completed. He is very thorough in his research and continues to look for ways to improve processes. He is a team player and works well within both team and individual environments. Lewis is good at rolling up his sleeves and learning new things so that he can make wise decisions. He is very customer-centric and maintains a clear view of the big picture.

Menka Hariani Product Leader | Top 50 Women of Impact in Tech 2023 | Harvard Alumni | TEDx Executive Producer

Lewis is an excellent leader. He sets realistic goals and gives reasonable deadlines to complete those goals. His understanding of people's needs is outstanding, so much so that everyone working under him feels comfortable. He created a very positive work environment at AIP where the team-members were not afraid to speak their minds. He is a live example of diversity and inclusion and provided equal growth opportunities to all his team-members. Lewis is also a great motivator, keeping everyone focused on what needs to be achieved.

Jim Turner Associate Vice President, Line of Business Communications

During our years working together at Humana, Lewis continues to get better and better, and his expertise and impact continue to make those of us around him better. Dealing with the pace of change in the digital space can be dizzying, but Lewis manages to not only keep up, but (somehow) to get ahead. He's also a pleasure to work with. I'm glad he's on our team.

Thomas Kinsfather Product leader ~ Building products people love using.

Lewis has been an accelerator of my career. His focus on end user value and being customer-centric was contagious. Lewis led with humility, candor and vision. He invested in development and culture and was a champion of inclusion and diversity. He created a great team environment where others could thrive. During our time together he worked collaboratively with Marketing and Technology to build a product strategy. His strategy of expanding the company's offerings to cyber security resulted in a significant sales boost, with over 50% of new sales taking the premium product.

Chris Strub Digital Content Creator / Public Speaker / Giving Day Guy / 3x Published Author

Lewis Bertolucci is one of the brightest minds I've ever met in Humana's Digital Center of Excellence. As a manager, Lewis always approaches challenges with an eye on the bigger picture. His people skills are unparalleled, which allows him to build an unprecedented level of trust among his team, his colleagues and other stakeholders within the business. Lewis might be the best listener I know, which accentuates his brilliance when he does speak out.

Susan Parsons Digital & Social Media Strategist | Content Marketer

Lewis is always proactive in providing ideas, plans and information that help his agency teams execute their best work. He is collaborative and a true partner to his internal and external teams. Most importantly, Lewis is passionate about what he does. His passion is contagious; everyone who works with him gets excited about the work they're doing. You could never ask for a better client or teammate than Lewis. He is a constant mentor to those around him and easily one of my favorite clients to have worked with in my career thus far.

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