Hey, I'm

Lewis Bertolucci

Picture of Lewis Bertolucci
... a digital product leader with a proven track record of creating and delivering transformational strategies and award-winning digital products and experiences while building & scaling high-performing, diverse, and empowered teams.



Experience creating, leading, and executing large-scale & complex initiatives at multiple Fortune 100 companies. From scrappy budgets, and building from the ground-up to leading a newly acquired start-up into a large Fortune 100 company. 


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Awards, honors, & recognition for demonstrating digital product, marketing, innovation & leadership excellence: J.D. Power, Ad Age, Forrester, Gartner, PR Daily, Ragan Communications, Inc. Magazine., CIO.com, Brand Innovators, & Javelin Strategy.


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Years of experience in the highly regulated & dynamic insurance industry, which requires adaptability, grit, perseverance, and resiliency. 13+ years of experience in Digital (incl. marketing, product, CX, strategy, analytics, and innovation).

Lewis Bertolucci Professional Honors Awards & Recognition

I'm passionate about...

empowered teams purposeful culture helping others inclusion & diversity

I'm passionate about...
empowered teams purposeful culture helping others inclusion & diversity
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Diversity and Inclusion

Strength in our differences

Diversity means respecting and valuing all perspectives. It's more than checking a box - it requires us to take an active role in creating inclusive spaces where everyone feels welcome. I am committed to building a diverse team that represents the many different perspectives and experiences of our customers. As an executive sponsor for our Inclusion, Diversity, Equity, and Allyship NRG, I'm continuously engaged in advancing these values. "Strength lies in differences, not in similarities." - Stephen Covey

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Empowered Teams

Inspire & motivate vs. command & control

Leaders inspire and motivate, while also creating an environment of trust, transparency, and extreme ownership in serving the customer, carefully balanced with meeting business outcomes. I lead by creating an open, trusted, and transparent environment. Each team member can freely provide feedback, constructively challenge ideas, while providing autonomy. I learn from those I lead, daily. As leaders, we don't hire amazing people only to prescribe and institutionalize them, but to cultivate an environment where they can unleash their potential with purpose.

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Purposeful Culture

Culture, purpose, and strategy

Company culture is NOT, solely an HR function, a ping pong table, a PR stunt, leadership dictating top-down, information hoarding, a sea of sameness, finger-pointing, hiding problems or turning your head to questionable ethical behaviors. Culture, purpose, and strategy are symbiotic, underpinned by trust, transparency, and empowerment. How we treat one another and the interactions and emotions we feel can help articulate a company's culture. I have a deep appreciation, passion, and understanding of culture and people and the great potential when brought into harmony. It has fueled my success but is also at the heart of creating successful business outcomes that add value for our customers and shareholders.


but don't just take my word for it...


but don't just take my word for it...

Utkarsh Patel Chief Digital & Marketing Officer

Lewis leads by execution. He has a rare vision of seeing where the needs of his team can help the business and effortlessly guides his team to proactively define a strategy and approach for work that is delivered with quantifiable measures and success criteria clearly laid out. He is someone that I wish I have the opportunity to work with again or better yet, hire again.

Jeff Ross Online Community Management Consultant

As a manager, he is exactly what I and others on the team wanted and needed - someone to guide us, challenge us, encourage us, support us, advocate for us, walk alongside us, pitch in to help us, correct us, reward us, counsel us, talk us off the ledge, make us laugh, and make us better employees and people having learned from him in ways we would not have without him. He is a servant leader with a heart of gold who instills confidence, trust and loyalty. He is able to get the most from his people while at work and still have fun with them outside of work. I could never ask for a better leader, a more trustworthy confidante, or a finer colleague to work with than Lewis. It is a pleasure to give him the highest recommendation I know how to give.

Wendy Dowd Chief Talent & Experience Officer

Lewis is a strategic leader that has a deep knowledge of Digital Technologies. He is a collaborator and a system thinker. He is incredibly talented and someone most would want on his team. He is also a great leader of teams and people.

Jim Turner Associate Vice President, Line of Business Communications

During our years working together at Humana, Lewis continues to get better and better, and his expertise and impact continue to make those of us around him better. Dealing with the pace of change in the digital space can be dizzying, but Lewis manages to not only keep up, but (somehow) to get ahead. He's also a pleasure to work with. I'm glad he's on our team.

Kent Rausch VP Innovation, Product & Development Executive

Lewis is detail oriented and willing to go the extra step to get tasks completed. He is very thorough in his research and continues to look for ways to improve things. He is a team player and works well within a team or individual environment. Lewis is good at rolling up his sleeves and learning things so that he can make wise decisions. He is very customer centric and can see the big picture.

Susan Parsons Director, Digital, Social & Content

Lewis is always proactive in providing ideas, plans and information that help his agency teams execute their best work. He is collaborative and a true partner to his internal and external teams. Most importantly, Lewis is passionate about what he does. In fact, his passion is contagious; everyone who works with him gets excited about the work they're doing. You could never ask for a better client or teammate than Lewis. He is a constant mentor to those around him and easily one of my favorite clients to have worked with in my career thus far.

Chris Strub CEO, Keynote Speaker, Author

Lewis Bertolucci is one of the brightest minds I've ever met, much less in Humana's Digital Center of Excellence. As a manager, Lewis always approaches challenges with an eye on the bigger picture, a trait that's positioned him extraordinarily well to truly stand out in a complex corporate structure. I leave every conversation I have with Lewis feeling smarter; his people skills are unparalleled, which allows him to build an unprecedented level of trust among his team, his colleagues and other stakeholders within the business. Better yet, Lewis might be the best listener I know, which accentuates his brilliance when he does speak out. In and out of work, "LB" is the kind of guy that everyone loves to be around, and I'm excited to bear witness to the success that lies ahead for this brilliant young man.